Reddit threads where people ask for the tool you are building
IntentRat reads Reddit every 15 minutes and scores each thread for buying intent.
What a lead looks like there
Anything that flags churn before the renewal email goes out?
Renewals keep slipping because nobody sees the warning signs in time. We would pay for something that catches them earlier.
Draft reply
The warning signs usually show up in product usage a few weeks before the renewal email. Starting with the accounts that stopped logging in gives you a short list to work from.
Edit it, then post it yourself.
What IntentRat reads on Reddit
Post titles and comment bodies
Public posts and comments in the subreddits where your buyers already talk.
Threads that describe a problem
A thread counts when somebody describes the situation your product removes. What they describe matters more than the words they use.
The first replies
Who answers, and what they say.
The labels you see on Reddit
Buying intent, looking for an alternative, pain point and competitor complaint are the labels you will see most on Reddit.
The person says they are looking for a way to solve this now. A budget or a deadline is often close by.
The person is unhappy with the tool they use and is shopping around for something else.
The problem is described clearly, but nobody said they are buying yet. Worth a reply; the close comes later.
The person names the tool they use and says what it fails at. That gap is yours.
An existing product almost does the job. Someone is telling you what to build.
The thread asks the community for a recommendation. Reply early and you set the category.
Somebody praises a tool in public. Useful to know, rarely a lead.
Score = fit to your brief (0 to 100). Example data.
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- Dev.to